Asus, as one of the world’s leading computer and phone hardware and electronics companies, wanted to change the way people engage with businesses online. They sought to make an emotional connection with their clients by designing experiences that would engage and nurture them at every point of the buying process. Simply said, this was a clear vision: to be renowned for providing the finest client experiences available.

Asus has to properly handle a number of variables in order to achieve this lofty aim. To begin, they need a leadership team with the vision and management structure to address the problem. Second, they required an ecommerce platform that was flexible and strong enough to meet their specific company needs and grow into the future. Finally, they need a digital transformation implementation partner with the requisite abilities and expertise.

Therefore, Mygento started with migrating the store from Opencart to Magento 2,

and then integrated it with ASUS global eComm infrastructure, ERP, CRM systems, distributors’ payment gateways, GTM etc. which allowed receiving advanced data analytics in the future.

The strategy was a blueprint for success in a fast-changing industry, with the objective of providing customers with a connected, simplified experience across all channels. More updates:

• Implemented a multi-stock feature that allows buying items from a distributor if it is not available on the official stock. At the same time, there is no need to browse all of different distributors’ sites looking for one item — all products and their availability, both on the official stock and from distributors, are displayed on one official website.
• Connected 3 credit services that provide convenient credit and installment services, and a credit application can be filled directly on the ASUS website.
• Implemented integration with the PIM system, which systematized the description of goods and their images with the site and store.
• Aligned trading process with the Federal Law #152 on Personal Data. ASUS site user data is now protected from unauthorized use. Implemented masking, view counters, administrator notification, and a blocking function.
• Integrated the international GDPR API system, designed to give users the possibility to control the privacy of their data online, allowing upon customer’s request to stop processing their personal data, deleting it throughout the global network.
• Connected an SMSC gateway. This function notifies customers about the arrival of a new product and ongoing promotions in no time.
• Implemented integration with CPA networks that automatically accumulate offers and suggest them to their webmaster database.
• Implemented a custom loyalty program, which has different levels, a different number of points accrual (depending on the level). The program allows you to accumulate bonus points and spend them on purchases.
• Implemented integration with the service of fiscal receipts.
• Introduced integration with the ASUS global SSO system, allowing to store information about all user accounts in one place, prevents the possibility of losing customer data, making the transfer of workflows to one interface.

Asus has quickly established itself as one of the global leaders in e- commerce. The new application, which is based on significant research into how customers interact with Asus products, takes the brand’s online presence beyond traditional retail models and provides a cleaner, more directed digital commerce experience. Asus has created an experience engine that provides consumers with extraordinary value at every encounter, setting the standard for digital innovation in both B2C and B2B.